Now, a year later, what started as a pivot out of necessity has shifted to help move Canadian businesses forward again. In light of this, our newest campaign sets out to inspire Canadian businesses to leave survival mode behind and embrace our next normal through discovery of new markets with the launch of ‘The Unusual Way Forward’.
The campaign features three stories from EDC customers — Poseidon Ocean Systems, ThinkOn Inc., and Kinova Robotics — showcasing the success they had by embracing new opportunities during COVID. Knowing that many Canadian business leaders are confident in growth in the coming years, ‘The Unusual Way Forward’ aims to motivate and inspire companies to get back to growth and build back better.
Read more about the campaign in Strategy Magazine.