On the global front, McCann was recently named global creative AOR, which will be led out of McCann London. The integrated partnership will deliver global bench strength along with local strategic and creative muscle that will help grow share, frequency and preference. The McCann Canada team will help drive local campaign initiatives and contribute to broader global efforts.
“SkipTheDishes is delighted to have McCann as our global creative agency partner,” said Cheryl Radisa, VP Marketing. “In addition to their global expertise, the team in Canada is well-equipped to help our business grow across Canada. We’re looking forward to working closely together and seeing the creative strategy come to life.”
We can’t wait to get started!
Read more about this exciting win in Strategy Magazine: https://strategyonline.ca/2021/04/15/mccann-canada-to-lead-creative-for-skipthedishes/