McCANN MONTREAL’S NEW BRAND IDENTITY FOR  THE LIGHTHOUSE HELPS THE BRAND SHINE BRIGHTER
09. 16. 2021

McCANN MONTREAL’S NEW BRAND IDENTITY FOR THE LIGHTHOUSE HELPS THE BRAND SHINE BRIGHTER

The Lighthouse, Children and Families is truly a beacon in a storm that most families don’t dare imagine. As Quebec’s first pediatric palliative care centre, the organization has been supporting children and their families for more than two decades – from their initial diagnosis, throughout the development of their illness, up until the end of their life, then throughout the grieving process.

Our team at McCann Montreal has been a proud partner and supporter of The Lighthouse since 2019. Since joining forces, more than twenty McCann team members have contributed their time and talent to develop creative in support of the organization’s communications and fundraising initiatives.

This week, the team at McCann is proud to share a refreshed brand identity for The Lighthouse, designed to modernize the brand while reflecting the organization’s unique mission and its ambitions. The centrepiece of the new brand identity is a new logo, created by McCann Montreal’s very talented designer, Kate Brunn.

Previously, the brand used a childlike illustration of a lighthouse, which worked very well in the organization’s early years to communicate the beacon of hope The Lighthouse provides to children and their families. The new logo design continues to reflect the guiding light that comes from a lighthouse, now brilliantly illustrated by three interconnected rings in different shades of blue that represent the different stakeholders of the organization and how they support each other. When combined, the icon and word mark form a metaphorical lighthouse – a true beacon of support to those in need.

Read more about this brilliant design work here.