The Next Disruptor
Coffee-Mate Bliss
The Next Disruptor
Coffee-Mate Bliss
Hotels. Taxis. Dating. They’ve all been disrupted. But what about the coffee creamers? Up until now the biggest innovation in the category was the tiny spoon. But Nestlé had something better than a tiny spoon: a real ingredient coffee creamer in a world of fake ones.
The Next Disruptor
Coffee-Mate Bliss
So we promoted it like a disruption.
The Next Disruptor
Coffee-Mate Bliss
We put a made up spokesperson on a series of promos for a made up, future-focused talk show.
The Next Disruptor
Coffee-Mate Bliss
And even screened the full episode. Proving that Bliss is a disruption. It just happens to be in the coffee creamer aisle.
Everybody Out Of The Pool
Staples
Everybody Out Of The Pool
Staples
Back to school means different things for different families – some kids are excited to see their friends, others are sad to see the summer come to an end. Some parents are excited to have their children get back into a routine, others are sad to no longer have time together. No matter the feeling, Staples is there to help make sure kids have everything they need on their back to school list. After all, it is the most wonderful time of the year.
Everybody Out Of The Pool
Staples
On a beautiful summer day, 2 kids are relaxing in their pool when they are surprised to learn that the Staples back-to-school flyer has arrived.
Canadian Dream
Chevrolet Canada
Canadian Dream
Chevrolet Canada
The Canadian Dream highlights the beauty and diversity of Canadians and illustrates how they ‘Find New Roads’ in pursuit of their dreams.
Canadian Dream
Chevrolet Canada
Over 27 days, a documentary film team drove across Canada in Chevrolet Suburbans to capture stories of everyday Canadians, from all walks of life and all ethnicities, on a mission of discovery to uncover what is their Canadian Dream.
Canadian Dream
Chevrolet Canada
The campaign kicked off with a national bilingual teaser campaign ‘There’s a dream we should all know about’ and supported by TV, digital video, OOH and social, the campaign has generated international coverage. Phase one of the campaign was intentionally completely unbranded and designed to spark a discussion around it.
Famous Fingers
Prostate Cancer Canada
Famous Fingers
Prostate Cancer Canada
Not enough men care enough about their prostate to do anything about it. And the awkward conversation with their doctor doesn’t help that at all. It’s costing lives. To get guys and doctor’s talking we came up with a new line of latex exam gloves.
Famous Fingers
Prostate Cancer Canada
We introduced The Famous Fingers Collection to guys with a prostate exam focus group.
Famous Fingers
Prostate Cancer Canada
And asked if there’s a finger famous enough to get them checked.
Famous Fingers
Prostate Cancer Canada
We used the fingers of Hall of Famers, presidents and world conquerors.
Famous Fingers
Prostate Cancer Canada
Making it easy for guys to start talking to each other, and their doctors, about their prostate health.
Trip To China
RBC
Trip To China
RBC
Most people have little to no idea how well their investments are doing. By dramatizing many people’s future goal – travelling - with their current financial plan, we challenged them to look into their financial situation in more depth.
The Canadian Dream
Chevrolet Canada – Silverado, Equinox, Traverse & Cruze
The Canadian Dream
Chevrolet Canada – Silverado, Equinox, Traverse & Cruze
Chevrolet is inspired by real Canadians who are out there living the Canadian Dream to the fullest. We wanted to share the stories of how everyday Canadians are making the Canada Dream a Canadian reality.
The Canadian Dream
Chevrolet Canada – Silverado, Equinox, Traverse & Cruze
In Gord Bickell’s Canadian Dream there are fewer ladders and more helping hands. So, when Gord retired, he didn’t slow down, he stepped up -- helping bring food to less fortunate people in his community.
The Canadian Dream
Chevrolet Canada – Silverado, Equinox, Traverse & Cruze
The Parkin family decided to sell everything they had and explore Canada – for an entire year. In their Canadian Dream it’s experiences that make them richer.
The Canadian Dream
Chevrolet Canada – Silverado, Equinox, Traverse & Cruze
David Belitski might be living every young Canadian’s Canadian Dream. A former professional goaltender, and a gold medal winner for the U18 Team Canada, David now teaches the next generation of hockey players the confidence it takes to be a winner.
The Canadian Dream
Chevrolet Canada – Silverado, Equinox, Traverse & Cruze
If you haven’t heard of Carol Ellyn yet, you will. That’s because in the Canadian Dream people are free to dream as big as they can. And, for Carol Ellyn, that dream is making music that makes people feel great.
Good Deeds Cup
Chevrolet
Good Deeds Cup
Chevrolet
Chevrolet believes that sport, specifically hockey in Canada, teaches youth life values that shape them to become better Canadians.
Good Deeds Cup
Chevrolet
In 2016 we launched the Good Deeds Cup, a competition awarding achievement off of the ice. The Good Deeds Cup was launched at the World Juniors Championships, with 84 submissions coming in from peewee teams across the nation.
Good Deeds Cup
Chevrolet
With ambassadors like Caroline Ouellette and Mitch Marner putting their belief and support behind the program, we received 50% more submissions in 2017 than in the pilot year of the competition.
Bacon Portabella Mushroom Meltdown
Wendy’s
Bacon Portabella Mushroom Meltdown
Wendy’s
The country’s favourite burger was about to come back after years being off the market. And with requests to bring it back pouring in on a daily basis, we knew it would cause a few Bacon Portabella Mushroom Meltdowns.
Bacon Portabella Mushroom Meltdown
Wendy’s
We told fans that we heard their requests and that their wait was over. We showed them that they weren’t the only ones who were excited with a range of meltdowns.
Bacon Portabella Mushroom Meltdown
Wendy’s
On social, we focused on individual meltdown symptoms from hyperventilating…
Bacon Portabella Mushroom Meltdown
Wendy’s
…to being left breathless…
Bacon Portabella Mushroom Meltdown
Wendy’s
…to shedding tears of joy at this huge news.
Bacon Portabella Mushroom Meltdown
Wendy’s
And we were right. When people saw their beloved Bacon Portabella Mushroom Melt was back, they lost their minds and expressed their excitement in the same place they went to demand its return.
Real Reality
Hockey Hall of Fame
Real Reality
Hockey Hall of Fame
To generate awareness for the new NHL Centennial Exhibit at the Hockey Hall of Fame, we tapped into the growing popularity of Virtual Reality and took it a step further by introducing the exhibit in RR, or Real Reality. RR Technology lets you experience the exhibit with a level of realism that VR just can’t match. Visitors will feel like the artifacts are right there in front of them, because they actually are.