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NEW CAMPAIGN FOR NESQUIK CELEBRATES THE AWKWARD LIFE OF ‘BETWEENAGERS’

07. 08. 2021

NEW CAMPAIGN FOR NESQUIK CELEBRATES THE AWKWARD LIFE OF ‘BETWEENAGERS’

This week, our new work introducing NESQUIK’S new and improved syrups and powders launched across Canada. The campaign reaches out to today’s parents of ‘Betweenagers’ to reconnect families with NESQUIK. We sat down with two of the brains behind the campaign, VP of Strategy Josh Hansen and Associate Creative Director Bill Schaefer, to talk about the work.

We are McCann Worldgroup Canada and we help brands play a meaningful role in people’s lives.

Our diversity of talents and disciplines is brought together by design. Our perspectives, experience, and most importantly, our people are as unique as the consumers we are trying to connect with. As Canada’s longest standing creative agency, we have an obligation and a commitment to knowing Canadians and what they expect from modern brands better than any other agency in the country.