07. 08. 2021
NEW CAMPAIGN FOR NESQUIK CELEBRATES THE AWKWARD LIFE OF ‘BETWEENAGERS’
This week, our new work introducing NESQUIK’S new and improved syrups and powders launched across Canada. The campaign reaches out to today’s parents of ‘Betweenagers’ to reconnect families with NESQUIK. We sat down with two of the brains behind the campaign, VP of Strategy Josh Hansen and Associate Creative Director Bill Schaefer, to talk about the work.