The Truth About Us

Strategy & Planning

Developing transformative strategies, grounded in human truths that work with the always-on, always-connected audiences you need to engage. McCann’s insightful “Truth 2 Meaning” strategy development process is both dynamic and collaborative, and an indispensable road map to growth and success. It is designed to meet our mission of building meaningful roles for brands in people’s lives – whether that means defining the role, or bringing it to life every day. Our team combines many diverse skills, covering all aspects of strategic planning.

Digital & Social

McCann was one of the first agencies in Canada to provide digital marketing services. Today it’s one of the most robust. Our services include CX & UX strategy, platform development, mobile solutions, content creation, e-commerce, analytics...the list goes on. Our full-service social marketing team weaves together conversations, communities and content to build bonds between brands and the people who engage with them.


McCann’s consumer experience and engagement expertise spans across sports, events, music and entertainment, sponsorships, advertising and activations. Our experts from the broadcast, sponsorship, and live event world have produced massive events such as the Juno Awards and the Olympic Medal Ceremonies. A part of Momentum Worldwide, we apply this knowledge every day to help our clients create experiences worth sharing.

Direct Response & CRM

We dig deep to discover new opportunities for acquisition and loyalty. McCann has been in the business of customer relationship marketing for over 20 years. Our team has experience in all facets of e-programs from campaign strategy and design, creative development, list acquisition and management, optimization and in-depth reporting. We also ensure that the right measurement strategy is in place to effectively track our results, leading to greater insights and learnings.

Health & Wellness

McCann Health is our specialized health and wellness division. As part of the world’s largest integrated network of health and wellness experts, our team comprises over 1600 specialists in more than 20 countries.We’ve been a presence in Canada for over 16 years, and our experience spans both pharmaceutical, OTC, and general health and wellness categories across multiple therapeutic areas from Oncology to Respiratory to Nutrition, Organ Donation and yes, even a sports retailer.

Design & Production

Our extensive, convergent in-house production capability means a seamless integration between our creative teams who develop ideas, and the production experts who turn them into reality. We employ a full roster of digital, broadcast, print and event producers. They ensure the ideas and concepts we develop are within budget, can be executed on schedule and benefit from having the absolute best designers, editors, developers, animators, illustrators in the business.


We deliver strategic, integrated business solutions and results by leveraging the power of our collective intelligence, market influence and strong partnerships. Our media team, M2/ Initiative is one of Canada’s largest and most experienced. We connect brands and consumers in the way that’s most meaningful to people, and most effective for building business.

Multicultural Marketing

McCann Cultura is our specialty team dedicated to connecting brands with Canada's multicultural consumers. Part of the global McCann network, we leverage research, resources and relationships from around the world to deliver strategic and creative solutions to some of the world’s biggest brands. From the largest immigrant communities to the narrowest sub-sections of any population, our work is rooted in fostering authentic, meaningful connections with every target market. Our professional and knowledgeable in-house team comprises native speakers of: Cantonese, Mandarin, Punjabi, Hindi, Tamil, Urdu, Korean, Tagalong, Russian and Arabic.

Marketing to Women

MarketELLE is McCann’s solution: a team of female-savvy trend watchers, brand strategists, creatives, content creators and social media experts who are out to make a real difference. Whether reimagining the in-store experience, building a new brand community, producing a webisode series or creating immersive event experiences, MarketELLE is about connecting with women in a more relevant way. MarketELLE is fast becoming Canada’s most trusted voice in how to speak “woman” and has helped some of the world’s leading brands.

Our Clients

MasterCard Canada
Petro Canada
Toronto Wolfpack
Canadian Museum of History
Boehringer Ingelheim
TransCanada Pipeline
Prostate Cancer Canada