The Truth About Us

  • Our Capabilities

  • Strategy & Planning
    Strategy & Planning
  • Digital & Social
    Digital & Social
  • Experiential
    Experiential
  • Direct Response & CRM
    Direct Response & CRM
  • Health & Wellness
    Health & Wellness
  • Design & Production
    Design & Production
  • Media
    Media
  • Multicultural Marketing
    Multicultural Marketing
  • Marketing to Women
    Marketing to Women

Strategy & Planning

Developing transformative strategies, grounded in human truths that work with the always-on, always-connected audiences you need to engage. Our insightful “Truth 2 Meaning” strategy development process is both dynamic and collaborative, and an indispensable road map to growth and success. It is designed to meet McCann Worldgroup Canada’s mission of building meaningful roles for brands in people’s lives – whether that means defining the role, or bringing it to life every day. Our team combines many diverse skills, covering all aspects of strategic planning.

Digital & Social

MRM // McCann was one of the first agencies in Canada to provide digital marketing services. Today it’s one of the most robust. Our services include CX & UX strategy, platform development, mobile solutions, content creation, e-commerce, analytics...the list goes on. Our full-service social marketing team weaves together conversations, communities and content to build bonds between brands and the people who engage with them.

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Experiential

Momentum – McCann Worldgroup Canada’s consumer experience and engagement division – has expertise that spans across sports, events, music and entertainment, sponsorships, advertising and activations. Our experts from the broadcast, sponsorship, and live event world have produced massive events such as the Juno Awards and the Olympic Medal Ceremonies. A part of Momentum Worldwide, we apply this knowledge every day to help our clients create experiences worth sharing.

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Direct Response & CRM

We dig deep to discover new opportunities for acquisition and loyalty. MRM // McCann has been in the business of customer relationship marketing for over 20 years. Our team has experience in all facets of e-programs from campaign strategy and design, creative development, list acquisition and management, optimization and in-depth reporting. We also ensure that the right measurement strategy is in place to effectively track our results, leading to greater insights and learnings.

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Health & Wellness

McCann Health is our specialized health and wellness division. As part of the world’s largest integrated network of health and wellness experts, our team comprises over 1600 specialists in more than 20 countries.We’ve been a presence in Canada for over 16 years, and our experience spans both pharmaceutical, OTC, and general health and wellness categories across multiple therapeutic areas from Oncology to Respiratory to Nutrition, Organ Donation and yes, even a sports retailer.

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Design & Production

Craft’s extensive, convergent in-house production capability means a seamless integration between our creative teams who develop ideas, and the production experts who turn them into reality. We employ a full roster of digital, broadcast, print and event producers. They ensure the ideas and concepts we develop are within budget, can be executed on schedule and benefit from having the absolute best designers, editors, developers, animators, illustrators in the business.

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Media

We deliver strategic, integrated business solutions and results by leveraging the power of our collective intelligence, market influence and strong partnerships. Our media team, M2/ Initiative is one of Canada’s largest and most experienced. We connect brands and consumers in the way that’s most meaningful to people, and most effective for building business.

Multicultural Marketing

McCann Cultura is our specialty team dedicated to connecting brands with Canada's multicultural consumers. Part of the McCann Worldgroup global network, we leverage research, resources and relationships from around the world to deliver strategic and creative solutions to some of the world’s biggest brands. From the largest immigrant communities to the narrowest sub-sections of any population, our work is rooted in fostering authentic, meaningful connections with every target market. Our professional and knowledgeable in-house team comprises native speakers of: Cantonese, Mandarin, Punjabi, Hindi, Tamil, Urdu, Korean, Tagalong, Russian and Arabic.

Marketing to Women

MarketELLE is McCann Worldgroup Canada’s solution: a team of female-savvy trend watchers, brand strategists, creatives, content creators and social media experts who are out to make a real difference. Whether reimagining the in-store experience, building a new brand community, producing a webisode series or creating immersive event experiences, MarketELLE is about connecting with women in a more relevant way. MarketELLE is fast becoming Canada’s most trusted voice in how to speak “woman” and has helped some of the world’s leading brands.


Our Clients

Chevrolet logo
RBC logo
MasterCard logo
GMC logo
Bayer logo
ILC logo
Nike logo
Petro-Canada logo
WCLC logo
Wendy’s logo
SUNCOR logo
Toronto Wolfpack logo
Cadillac logo
Nestle logo
L’Oreal Paris logo
Nespresso logo
Maybelline logo
Buick logo
Kumon logo
Unicef Canada logo
Canadian Museum of History logo
OLYMEL logo
hyba movewear logo
Novartis logo
MERCK logo
Coca-Cola logo
Staples logo
Prostate Cancer Canada logo
McCormick logo
Bombardier logo
GSK logo
Cisco logo