“For more than 15 years, Xplornet has been providing innovative fixed and mobile broadband solutions to rural customers at work, home and play across Canada,” said Arax Copeman, Vice President, Consumer Marketing, Xplornet Communications Inc. “We’ve charted an aggressive growth plan, delivering next-generation fibre-to-the-home and 5G broadband to rural communities across Canada, and we needed a smart, creative agency to partner with us for the next phase of our journey. We were impressed by McCann’s strategic prowess from day one; what we found particularly appealing is the agency’s understanding of the unique needs of rural Canadians across the country. That matters – because that’s the heart of who we are.”
Our work over the years for clients like Bayer CropScience and Petro-Canada has helped our team at McCann develop a deep understanding of the 16% of Canadians who choose not to live in cities. It’s a different way of life and one that we connect with.
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