MONTREAL, April 2, 2019 — Simon Sikorsi, CEO of McCann Worldgroup Canada announced earlier today that Sacha Ouimet has been named as Executive Creative Director for the McCann Montreal office. In his new role, Sacha will be responsible for shaping the agency’s creative culture, deepening its offerings across new platforms, and overseeing the creative product for the agency’s key clients including L’Oréal Paris, Nespresso Canada, General Motors Quebec, Maybelline New York, Export Development Canada, and the Canadian Armed Forces.
We’ve already spent a great deal of time together, discussing our clients’ needs and ambitions, as well as the agency’s creative aspirations and growth plans – and it’s clear that he is the perfect fit to continue to drive our momentum forward, ” says Mylène Savoie, President of McCann Montreal. “Sacha is known for his insatiable curiosity and his keen sense of inventiveness, always looking for new ways to marry creativity, brand and business strategy. That’s exactly the kind of leadership we want to offer our creative teams and our clients.”
Ouimet is an internationally awarded Creative Director whose accolades include multiple awards from Créa, Boomerang, Communications Arts, Grafika and Flèche d’Or. He joins McCann Montreal from Forsman & Bodenfors (previously KBS Canada), where he was Executive Creative Director for the past five years. Prior to that Ouimet was an Associate Creative Director at Cossette, where he led work for clients including Aéroplan, McDonald’s, BMO, and Molson Coors.
“What attracted me to McCann is the combination of the agency’s creative ambitions married with its deep passion for meaningful work,’” says Ouimet. “McCann Worldgroup has an impeccable reputation for innovation and was the most awarded agency at Cannes last year, in addition to being named ‘Global Network of the Year’ for the third year in a row. Throughout the interview process, I met a lot of passionate people that inspired me. The agency’s vision is totally aligned with how I see our industry evolving – and I want to be a part of the success story for McCann Montreal.”
Ouimet’s appointment begins immediately, based in Montreal he will oversee all local creative teams and operations for the creative department in that office.
Added Sikorski, “With the importance of the Montreal market and the complexity of our clients’ business today, it was critical we find the right creative leadership for the Montreal office. Sacha’s commitment to creative excellence and his business acumen are the perfect combination to help us continue our success in the Quebec marketplace.”