2 Silver Lions for McCann Canada
06.19.2018

2 Silver Lions for McCann Canada

PCC’s The Alternatives recognized at Cannes

McCann Canada returned home from the 2018 Cannes International Advertising Festival with two Silvers in hand, having won awards for the “Your Friend” and “Yourself” spots for Prostate Cancer Canada.

Radio & Audio jury president Jo McCrostie, creative director at Global, called the “Your Friend” and “Yourself” spots for Prostate Cancer Canada “wonderfully uncomfortable to listen to.” The work cheekily invites men who are too uncomfortable to have a doctor perform the exam do it themselves, or with the help of a friend.

Read more about it in strategy…