TORONTO, CANADA (November 3, 2016) Commonwealth//McCann has added industry expert Calvin Daniels to its executive leadership team as SVP, Managing Director, based in Toronto. Daniels will oversee McCann Chevrolet business across all regional offices and will play an integral role on the Executive Leadership Team at McCann Canada.Daniels brings more than 25 years of industry experience to the table, including nearly two decades of brand-building specialized in the automotive sector working on Nissan and Chrysler. He joins the team from Juniper Park/TBWA, where he was most recently Head of Client Services and prior to that spent nearly 16 years at BBDO Canada in both Toronto and Windsor.
“A champion of big ideas, Calvin has a history of working with large clients, gaining their trust and ultimately delivering fresh, innovative marketing solutions that generate results,” said David Leonard, CEO, McCann Canada. “While a true advocate for ‘The Work’, Calvin also understands that great creative needs to deliver business results.”
Daniels has worked with some of the world’s biggest brands having both authored and overseen the development of several award-winning campaigns across a number of different categories. Having started his career at McCann back in the early 90s, Daniels was excited to return to his former agency after seeing all the changes over the past year.
“Now is the ideal time for me to return to McCann,” said Daniels “The forward momentum of the agency, the respect I have for the people that have recently joined the McCann team as well as the opportunity to lead a team that is focused on elevating the work on one of the most renowned automotive brands, made it an easy decision for me.”
In addition to his duties with the GM and Commonwealth teams, Daniels will also play an integral role on the Executive Leadership Team at McCann Canada.
Adds Leonard, “Ensuring we have top leadership in place in critical roles is absolutely crucial to delivering on both our business and creative objectives for clients’. Calvin brings a wealth of talent, experience and well-honed perspective to the team. I look forward to watching his vision help our clients reach even greater heights of success.”