TORONTO, CANADA (March 22, 2018) McCann Worldgroup Canada (MWGC) today announced the appointments of Allison Humphries, VP, Strategy and Kristie Baxter, VP, Director of Operations. Based in the Toronto office, Humphries and Baxter will work across all four offices (Toronto, Montreal, Calgary and Vancouver) and will support all the MWGC companies in Canada including: McCann, MRM//McCann, Momentum, McCann Health, Commonwealth//McCann and Craft.
“A seasoned strategist, Allison has built and led successful teams while partnering with global brands to identify innovative marketing opportunities,” said David Leonard, CEO, McCann Worldgroup Canada. “As VP, Strategy, we are excited to add her proven digital expertise and acumen to the agency’s strategic offering.”
With more than 18 years working at top Canadian agencies. Humphries will lead overall digital strategy and play an important role on RBC and Mastercard immediately. Some of her most notable work includes award-winning integrated campaigns for Motorola, Gillette, Samsung and the Canadian Olympic Team. Humphries led the creation of an omni-channel fan engagement model for 21st Century Fox designed to bring cinema-based stories to life beyond the big screen based on individual fan interests and behaviours. In addition, she was responsible for the re- imagination of Citibank’s global personal banking experience, as part of a larger shift towards connected financial services.
Also joining the agency in the newly created role of VP, Director of Operations, Baxter brings over 20 years of resource, project and operational management to MWGC. With a strong base in Resource Management, she will bridge the four offices as well as the multiple brands McCann Worldgroup Canada offers, to provide best-in-class, and efficient teams to serve and grow clients’ business’.
Adds Leonard, “Kristie’s diverse background with large complex corporations as well as mid-size agencies has strengthened her ability to navigate the shared challenges of delivering quality through our most valued asset, people.”