MRM // McCann: A 2017 Leader
10. 16. 2017

MRM // McCann: A 2017 Leader

Gartner's "Magic Quadrant for Global Digital Marketing Agencies"

We are industry leaders.
Movin’ on up.
In the business of wowing.
It’s magic, you know.

We get people.

More importantly, we help our clients get people.

We believe this is why Gartner Inc. — the world’s leading information technology research and advisory company — recently placed us in the Leaders quadrant in their 2017 “Magic Quadrant for Global Digital Marketing Agencies” report.

At its core, we believe this positioning recognizes our ability to digitally drive the transformation of our clients’ businesses and provide creative solutions to help brands grow meaningful relationships with people. From our approach to relationship mapping to our innovative strategic collaboration tools and the depth and talent of our analytics bench, our focus is always on creating customer centric content.

Here is an excerpt from the official Gartner Report:

Magic Quadrant for Global Digital Marketing Agencies

MRM // McCann, a McCann Worldgroup agency (part of Interpublic Group), has moved into the Leaders quadrant. The agency emphasizes the ability to build and sustain meaningful relationships between brands and their customers as its raison d’etre. With a significant presence across North America, Latin America, Europe, the Middle East and Asia/Pacific, the agency boasts 3,200 employees across 40 offices serving large enterprise clients such as Cigna, the U.S. Army and General Motors.

  • Strategic services: MRM // McCann was one of the top-ranked agencies for strategic services among reference clients. With a focus on relationship marketing, MRM // McCann helps clients transform their businesses around the customer, and is able to deliver measurable business impact as the result of those strategies.
  • Client relationships: MRM // McCann proves that strong account management is a critical component of client satisfaction. Reference clients express very high satisfaction with the agency’s account services and project management teams. They indicate that senior agency management plays a hands-on role throughout the relationship.
  • Scale: With its global network and digital production capabilities, MRM // McCann is able to scale large global marketing campaigns with relative ease. Clients mention consistent on-time delivery as a key differentiator.


Disclaimer: Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

Gartner: Magic Quadrant for Global Digital Marketing Agencies, Jay Wilson, Lizzy Foo Kune, Christopher Ross, 20 March 2017.