MONTRÉAL, CANADA – Following an extremely competitive process earlier this spring, involving top agencies in Canada and Internationally, McCann Canada has been selected as agency partner for Bombardier Inc. As the world’s leading manufacturer of both planes and trains, Bombardier is headquartered in Montréal. The mandate will be led out of McCann’s Montréal office and include strategic marketing and communications support for Bombardier’s Transportation and Aerospace business, both at home and abroad.
“McCann offered extensive experience and created a custom-built team to meet our needs, including expert resources from their national and global network. Their collective passion for our brand, relevant experience and the high level strategic thinking that they brought to the pitch process was unmatched,” said Stéphanie Laforest, Senior Director, Corporate Strategy, Bombardier Inc. “The bonus was having all that talent and ability on-the-ground in Montréal coupled with insights and resources from the global network that we can leverage for our international business units. Their expertise, from brand strategy through to connections planning and integrated creative solutions, put them on top and won them the business.”
Everywhere people travel by land and in the air, a Bombardier product is ready to transport them. From category-defining business jets and commercial aircraft designed for the challenges of today, to sleek high-speed trains and public transit that’s smarter than ever. It is not just products and services that make Bombardier a global leader, but the 66,000 employees that they employ around the world and here at home in Canada.
“We wanted this win more than anything, our team is passionate about the brand and proud that Bombardier, a longstanding local brand is a recognized global leader. Our longstanding heritage in the Montréal market and our access to experts and on-the-ground resources in the international markets where Bombardier operates, was the perfect complement to their business,” said Mylène Savoie, President, McCann Montréal. “We firmly believe that the intersection between global and local is a huge opportunity for our clients in Montréal. Brands now have access to the most innovative media, technologies, experiences and creativity from around the world through our increased access to the McCann Worldgroup network.”
McCann has several offices across Canada, including an experienced team of more than 50 local market experts, across multiple disciplines in Montréal. Established in 1918, the Montréal office has been creating unique market campaigns for local Quebec brands and national and global brands for decades, and is a true pillar of the Quebec agency landscape.
McCann Canada was awarded the business earlier this week and begins work on the mandate immediately.