Check it Out: Nike’s church of basketball

Check it Out: Nike’s church of basketball

Nike and Momentum Worldwide Toronto transform Chicago’s abandoned Church of Epiphany into an elite basketball training space.

The Church of the Epiphany, renamed The Just Do It HQ at The Church, was transformed into a basketball safe haven programmed with elite pro trainers, world-class recovery gear, nutrition coaching, elite open runs, and various tournaments that ran for the month of August engaging all members of the Chicago community.

The space was outfitted with a basketball court, gym and locker room, as well as stained glass windows in the shape of basketballs.  “Just Do it HQ at the Church” served as a “cultural hub for basketball, inspiration and the ultimate summer training program to help Chicago’s youth chase their dreams.

Read more about it in strategy…