Coffee-Mate Bliss® – The Next Disruptor
06.27.2018

Coffee-Mate Bliss® – The Next Disruptor

New campaign has coffee creamer on par with self-driving cars and missions to Mars

To launch a new first of its kind in Canada flavoured coffee creamer made with REAL and simple ingredients to a younger millennial target, Nestlé Canada knew they needed to do something disruptive in the category. ‘The Next Disruptor’ created by McCann is a new digitally driven campaign that launched this week with a series of promotional videos that take on the form of episodic previews for a fictitious new show.

Read more about it in strategy…