Leading experiential advertising agency Momentum Worldwide is evolving its creative leadership structure in Canada with the addition of Raul Garcia as Executive Creative Director. Based in Momentum’s Toronto office, Garcia will oversee all creative product across the brand experience agency’s top clients, including Nike, Mars-Wrigley, Bell, and General Motors.
Garcia is an internationally awarded Creative Director whose accolades include a D&AD Black Pencil, a Grand EFFIE, and a Cassie’s Grand PRIX. He has also been consistently ranked in Strategy’s Creative Report Card’s Top 20 Art Directors, as high as #3. He brings nearly 20 years of experience working for top agencies in Toronto, Vancouver, New York, and San Francisco. Most recently he was a Creative Director at David&Goliath in Los Angeles.
“Raul is the diverse creative leader that we were looking for. He is proven and his work gets noticed, not only in the industry but in a way that impacts culture,” said Matt Lewis, President of Momentum Canada. “His work has landed the front page of Reddit, was spoofed by Rick Mercer, and blogged by 50 cent and Pharrell Williams.”
In his new role, Garcia will be responsible for cultivating Momentum’s creative talent, advancing the company’s creative culture, and ensuring Momentum continues to produce meaningful work for their clients.
Added Garcia, “Momentum has the track record to do the unthinkable. Traditional agencies can think the unthinkable, but struggle with executing it. What attracted me to Momentum is their commitment to being the most creatively-led experiential agency in the world. Helping shape their world class thinking with their world class execution is what I’m most excited about.”
A part of McCann Worldgroup Canada, Momentum is a brand experience and consumer engagement agency that delivers total brand engagement for clients.