(February 14, 2018) – Following an extremely competitive RFP process involving top Canadian agencies, McCann Canada has been awarded the Export Development Canada (EDC) business. McCann’s Montreal office partnered with sister agency Media Experts, who has subsequently been awarded media planning and buying responsibilities.
“The team demonstrated sound strategic thinking & digital acumen, coupled with a creative platform that was simple, agile and highly impactful,” said David Aubry, Director of Global Digital Marketing and Acquisition. “The team quickly understood our business challenges and brought unique opportunities and smart solutions to the table along with resources in all of the markets where we operate. McCann’s experience in B2B marketing and expertise in data analytics were also very important factors when making our agency selection.”
Based in Ottawa, EDC is a Crown corporation that helps Canadian companies sell and invest abroad by providing advisory and financial services along with connections to more than 200 markets globally. Each year, EDC helps thousands of Canadian companies succeed on the international stage.
“EDC has very ambitious growth goals and the opportunity for us, as an agency team, to actively play a role in helping Canadian companies big and small, from coast to coast, find access to the resources to help them compete on a global scale is exciting,” said Mylène Savoie, President, McCann Montréal. “The opportunities, challenges and uncertainties of today’s global economic and trade climate, present a complex landscape for Canadian exporters. Perhaps never before has it been more important for EDC to bring both knowledge and resources to Canadian companies to help them compete and not just survive, but thrive.”
McCann’s Montreal office will lead the mandate that includes brand strategy, integrated creative development, event marketing, direct, digital, and social media. This is yet another important new business win to add to the agency’s roster. Following the announcement, McCann Worldgroup Canada has already begun working with EDC on a range of new projects and initiatives.
EDC helps Canadian companies go, grow, and succeed in their international business. As a financial Crown corporation, EDC provides financing, insurance, bonding, trade knowledge, and matchmaking connections to help Canadian companies sell and invest abroad. EDC can also provide financial solutions to foreign buyers to facilitate and grow purchases from Canadian companies. To learn more, visit www.edc.ca.