At the start of 2018, we surveyed 2,700 Canadians to begin our next truth study: THE TRUTH ABOUT CANADIAN WOMEN. The study is an exploration of the changing conversation around women in Canada today – how they are shaping change and how this change is shaping everything around us.
Women are at the heart of cultural debate here in Canada and globally. While strides have been made towards equality in all areas, gaps and unknowns remain. This uniquely Canadian initiative will provide women and men the opportunity to share how gender affects their state of mind, and ultimately, their choices as consumers.
Therefore, we committed 2018 to understanding Canadian women.
Please join us on October 11th from 9AM – 10AM for our Facebook Live event where we will reveal unique insights on Canadian Women and their expectations of brands. Click here to visit our Facebook page and opt-in for an event reminder.
For more information on the study please visit: www.truthaboutcanadianwomen.ca