McCann Canada has announced that it is partnering with SAXX, the innovative Canadian men’s underwear brand, to expand the brand’s presence in the U.S. premium underwear market.
“McCann will play an important role as we continue to nurture meaningful relationships with our customers, and connect with them on an emotional level. Our underwear is designed to support guys literally, but it also supports them figuratively,” said Michael Dalzell, SAXX’s Vice President of Brand. “Our brand has evolved organically into this incredible collective for men pushing the world forward, and we want to continue to challenge and support that community in their stepping outside their comfort zones to drive change.”
McCann Canada’s partnership with SAXX will work to strategically and creatively to build awareness of the SAXX brand and the company’s unique product advancements and consumer benefits. SAXX, with headquarters in Vancouver and offices in Portland, Oregon, has become one of the fastest-growing premium men’s underwear brands in North America since it was founded in 2006. The brand has built a deeply loyal customer base who value and demand better basics in men’s underwear categories that have historically lacked product or design innovation.
“McCann Canada is excited to enter into this new partnership with SAXX and help drive brand awareness and market share in the U.S.,” said Dustin Rideout, Chief Strategy Officer, McCann Canada. “We look forward to this opportunity as the SAXX brand continues to grow and share its mission of supporting men across the globe.”
SAXX provides men with game-changing, next-level underwear and apparel. The company started selling underwear that was built differently, and their product mix now includes boxers and boxer briefs in a variety of fits, performance wear, shorts, and swimwear. The brand is famous for its patented BallPark Pouch™ technology, which many customers describe as life-changing. The SAXX brand has implemented Three-D Fit™, Flat-Out Seams and a variety of fabrics built for comfort from the desk to the gym, as well as their fresh designs.