We are pleased to announce the addition of Badr El Fekkak, Vice President of Strategy, to the McCann Montreal leadership team. Badr joins us from VICE Media, where he oversaw strategic alliances, joint ventures and partnerships. Prior to his role at VICE, he played senior strategic planning roles at Bleu Blanc Rouge, Cossette and Bob, leading strategy for clients including McDonald’s, Aeroplan, BDC, Unilever and Desjardins.
In his new role as VP of Strategy at McCann Montreal, Badr will lead strategic planning across the agency’s key clients including Nespresso, L’Oréal, Maybelline, General Motors and Export Development Canada. In addition to his role with the Montreal office, Badr will support work for other McCann Canada clients pursuing opportunities in the Quebec market. He will also sit on McCann’s Canada-wide strategic planning council and contribute to the agency’s Truth Central thought leadership hub.
In speaking about this important hire, Ryan Timms, President of McCann Canada, said, “Badr is exactly what we have been looking for to lead strategy in the Montreal office. He’s deeply experienced in the Quebec market and well beyond. He brings a thoughtfulness and perspective that our clients and creative teams are certain to appreciate. We’re looking forward to great things coming from the entire team in the coming months.”
Adds Timms, “We threw him into the fire a bit, asking him to join us in a new business pitch four days into joining our team. We just learned that we won that pitch – so that’s a great signal that this is going to be a great fit for everyone.”
When asked about the move, Badr said, “I’m thrilled to be part of such a talented group serving an unrivaled portfolio of brands. I was attracted to McCann for its deep commitment to strategy and thought leadership. The agency’s focus on solving business problems by leveraging the most strategically powerful creative ideas is a winning formula. I believe the success of this approach is evident in McCann being consistently recognized as the most effective network at the Effies year after year.”