WENDY’S IS HACKING QUEBECERS’ QUEST FOR THE PERFECT HOLIDAY SQUARE
12. 20. 2021

WENDY’S IS HACKING QUEBECERS’ QUEST FOR THE PERFECT HOLIDAY SQUARE

Baking grandma’s holiday squares is a tradition in Quebec that’s passed from generation to generation. But this year, Wendy’s Quebec is saying, “Move over Mamie – we’ve got a square worth paying attention to.”

The team at McCann Montreal cooked up an idea to remind Quebecers that Wendy’s trademark square-shaped patties are the best ‘squares’ out there. As part of this cheeky social and digital campaign, Wendy’s is popping up on popular Quebec recipe sites to showcase its one-ingredient recipe for ‘squares’ featuring fresh never frozen, 100% Canadian beef.

The campaign will run until December 31st.