KAREN PEARCE, President, McCann West


President, McCann West

I visited Thailand last year with my husband and our 2 and 6 year old girls. I went a little overboard trying to teach my little ones about the different cultures, food, people, socio-economic status...maybe a little much, but you know, ROI. I wanted to bring them to an elephant sanctuary where elephants are rescued from the harsh realities of the tourism business. We fed them, washed them, gave them medicine and love. Then I told my girls that the red mud was good for your skin as I rubbed it all over me. The locals were laughing at me. It was elephant shit. So the lesson there to my girls; humility. And of course shit happens.