VP, Director of Client Service
In a previous life I worked in a sponsorship capacity with Sidney Crosby. On one occasion I hosted contest winners in Pittsburgh to watch a Penguins game from premium seats and a meet-and-greet after the game. The winner’s 10-year old son was understandably awestruck. After getting Sid to autograph a number of items, the young boy showed him his hockey card. I suggested that the boy autograph one of the cards and give it to Sid. After a laugh, the boy autographed it and gave it to Sid who graciously accepted it. Who knows, Sidney Crosby just might have a card from the next Sidney Crosby!