TRENT BURTON, Executive Creative Director McCann West

TRENT BURTON

Executive Creative Director McCann West

I never thought I'd ever get into Advertising. For the longest time I thought I'd end up being a "businessman" whatever that is. So I was finishing up my undergrad (5 years for a 3 yr. BA!) and my marks we're attrocious. (C's get degrees!) Anyway, this being pre-internet I sent away for every college brochure I could think of in the hopes I could acquire some sort of trade. I applied to "International Relations - China", "Public Relations" and "Copywriting". I didn't get into the first two and backed into copywriting by default. So yes kids, you too can achieve your dreams by not working that hard.