Famous Fingers
Prostate Cancer Canada
Famous Fingers
Prostate Cancer Canada
Not enough men care enough about their prostate to do anything about it. And the awkward conversation with their doctor doesn’t help that at all. It’s costing lives. To get guys and doctor’s talking we came up with a new line of latex exam gloves.
Famous Fingers
Prostate Cancer Canada
We introduced The Famous Fingers Collection to guys with a prostate exam focus group.
Famous Fingers
Prostate Cancer Canada
And asked if there’s a finger famous enough to get them checked.
Famous Fingers
Prostate Cancer Canada
We used the fingers of Hall of Famers, presidents and world conquerors.
Famous Fingers
Prostate Cancer Canada
Making it easy for guys to start talking to each other, and their doctors, about their prostate health.
The Alternatives
Prostate Cancer Canada
The Alternatives
Prostate Cancer Canada
1 in 8 men get prostate cancer. But 8 in 8 men don’t want to get a prostate exam from their doctor. So we worked with Prostate Cancer Canada to give men some alternatives.
The Alternatives
Prostate Cancer Canada
We offered instructional how-to videos.
The Alternatives
Prostate Cancer Canada
We even gave detailed instructions in print, for all the traditionalists out there.
Vaccinate Your Parents
Zostavax
Vaccinate Your Parents
Zostavax
Not enough Canadians over 50 were getting vaccinated against shingles. Doctors were giving them lots of rational reasons, but they weren’t listening. So we got someone they would listen to, to give them a more emotional reason.
Vaccinate Your Parents
Zostavax
We used retro home movies to get people thinking about good ol’ mom, dear ol’ dad and the warm, gooey feelings of nostalgia.
Vaccinate Your Parents
Zostavax
We also got people thinking about less warm and less gooey feelings.
Vaccinate Your Parents
Zostavax
Then we helped people share a message directly with their parents.
Vaccinate Your Parents
Zostavax
Parents ended up at a simple website telling them exactly how to ask their doctor for Zostavax.
Not A Good Time
Dukoral
Not A Good Time
Dukoral
To help protect thousands of vacations from ruin, we subtly reminded jet-setters of something they already knew. That their vacation is not a good time for traveller’s diarrhea.