NeoCon 2018
Keilhauer
NeoCon 2018
Keilhauer
Canadian manufacturer Keilhauer challenged the Momentum Canada and Chicago teams to create something spectacular to promote their new line of furniture at NeoCon 2018.
NeoCon 2018
Keilhauer
The experience was based on the premise that great ideas start with a sketch, so we developed a show-stopping installation made up of thousands of sketchbooks, which swept above the collection.
NeoCon 2018
Keilhauer
The experience was an instant favorite among attendees. Show judges were thrilled about the installation, awarding Keilhauer with Best in Show, as well as a number of other distinctions.
Maripier Morin 2017 Encore Launch
Buick
Maripier Morin 2017 Encore Launch
Buick
Momentum designed an influencer campaign to launch the new Buick Encore to young professional women in Canada, with a strong emphasis on the Quebec market.
Maripier Morin 2017 Encore Launch
Buick
We paired the Encore – a nimble, fun-to-drive SUV perfect for Canada’s urban markets – with Quebec darling Maripier Morin (“MP”). MP’s captivating, authentic energy perfectly brought the Encore’s personality to life in a series of content shared via Buick’s social channels, MP’s own social network as well as other digital platforms and broadcast television.
Maripier Morin 2017 Encore Launch
Buick
Not only did the content see over 4,500,000 views, but also because of Buick’s collaboration with MP, we have markedly shifted perception of the brand within the target market. The Winterberry Red Encore is known as “MP’s Buick” among consumers in Quebec. Buick is partnering with MP once more to develop new content for the 2018 Encore.
Juicy The Goat
Juicy Fruit
Juicy The Goat
Juicy Fruit
In the declining gum category, Momentum evolved the existing Juicy Fruit and Toronto Raptors relationship from sheer relevance to telling an ownable story for Juicy Fruit through basketball. We embedded Juicy Fruit into Raptors culture in a fun and authentic way that drives relevancy and establishes a ‘cool factor’ for Juicy Fruit with younger consumers, all while remaining true to the brand.
Juicy The Goat
Juicy Fruit
To finally end the discussion on social media about who the #GOAT (Greatest of All Time) really is, we introduced a playful Juicy Fruit personality to the digital debate with the real G.O.A.T., Juicy The Goat – an actual animal, not an acronym.
Juicy The Goat
Juicy Fruit
In his first week, we received over 9.4 million impressions and exceeded the industry average by 300%. We doubled the industry average engagement rate, which was 5.2%, and there was a 16% increase in sales with no change in spend from the previous year.
Good Deeds Cup
Chevrolet
Good Deeds Cup
Chevrolet
Chevrolet believes that sport, specifically hockey in Canada, teaches youth life values that shape them to become better Canadians.
Good Deeds Cup
Chevrolet
In 2016 we launched the Good Deeds Cup, a competition awarding achievement off of the ice. The Good Deeds Cup was launched at the World Juniors Championships, with 84 submissions coming in from peewee teams across the nation.
Good Deeds Cup
Chevrolet
With ambassadors like Caroline Ouellette and Mitch Marner putting their belief and support behind the program, we received 50% more submissions in 2017 than in the pilot year of the competition.
Spark: The Ultimate Mobile Device
Chevrolet Canada
Spark: The Ultimate Mobile Device
Chevrolet
Chevrolet wanted to sell a car to a generation more interested in getting the latest phone than a new vehicle. So we introduced the 2016 Spark as the next must-have piece of technology: the Ultimate Mobile Device.
Spark: The Ultimate Mobile Device
Chevrolet
First, we designed the packaging. Then we put out ads that teased the arrival of a product that would revolutionize the mobile space and watched as theories and speculation grew online.
Spark: The Ultimate Mobile Device
Chevrolet
Then, with the help of a few tech celebrities, we ‘unboxed’ the Spark revealing it to be a cool little tech-filled car.
Spark: The Ultimate Mobile Device
Chevrolet Spark
We changed all our teaser ads overnight across the country.
Spark: The Ultimate Mobile Device
Chevrolet Spark
To make sure tech fans would find the Spark, we partnered with Best Buy and put it where they already look for their new gadgets. And when people bought a Spark, we sent them home with the keys to their new mobile device in the appropriate packaging.
Crown League 3.0
Nike
Crown League 3.0
Nike
Where it was once overlooked, Toronto has emerged with a spotlight on its hoop game, sound and culture.
Crown League 3.0
Nike
Crown is THE destination for basketball, igniting the city through the energy and culture of summertime hoops. In its third year, the Nike Crown League once again dominated the basketball scene in Toronto, with all 5 weeks selling out.
Crown League 3.0
Nike
The court was completely transformed, and the addition of stats, profiles, player of the week and custom team crests created symmetry between what was seen in the space and online, fueling fan engagement.
Priceless Tables
Mastercard
Priceless Tables
Mastercard
Spending patterns are changing, with experiences transcending things. Mastercard wants to celebrate such moments by enabling priceless experiences for their cardholders.
Priceless Tables
Mastercard
It was with this in mind that we set out to create exclusive, one-of-a-kind dining experiences for Torontonians, who are very food-centric and interested in the inner workings of the city’s most iconic landmarks.
Priceless Tables
Mastercard
This award-winning Priceless Tables experience, along with a similar one executed in Montreal, smashed all social engagement benchmarks and marked the launch of the program in Canada.
Breakfast Club
Jordan
Breakfast Club
Jordan
Greatness is not achieved on the court – it’s developed and fine-tuned with the work that’s put in off the court.
Breakfast Club
Jordan
Jordan’s FCFs (First Class Flyers) are traditionally enhancing their skills through basketball-specific training, but we curated a more holistic 5-week training experience that continues to propel them to the next level.
Breakfast Club
Jordan
Our unorthodox training and educational experiences help them open their eyes to a world off the court.
Calgary Stampede
GMC
Calgary Stampede
GMC
GMC has been a sponsor of the Calgary Stampede for over 30 years, so this past summer we shook things up to offer Stampede-goers a completely innovative and immersive experience they’ve never seen before.
Calgary Stampede
GMC
We developed a real-time, multi-player, fully interactive VR experience that puts consumers in the driver’s seat, having the opportunity to feel what it’s like to be a professional chuckwagon racer.
Calgary Stampede
GMC
The GMC Rangeland Derby VR allows up to four players to compete against each other in real-time while leveraging the powerful engine of the GMC Sierra, rather than traditional horses. For race fans at home, a 360 race was posted on social which could be experienced through a VR headset.