Canadian Dream
Chevrolet Canada
Canadian Dream
Chevrolet Canada
The Canadian Dream highlights the beauty and diversity of Canadians and illustrates how they ‘Find New Roads’ in pursuit of their dreams.
Canadian Dream
Chevrolet Canada
Over 27 days, a documentary film team drove across Canada in Chevrolet Suburbans to capture stories of everyday Canadians, from all walks of life and all ethnicities, on a mission of discovery to uncover what is their Canadian Dream.
Canadian Dream
Chevrolet Canada
The campaign kicked off with a national bilingual teaser campaign ‘There’s a dream we should all know about’ and supported by TV, digital video, OOH and social, the campaign has generated international coverage. Phase one of the campaign was intentionally completely unbranded and designed to spark a discussion around it.
Famous Fingers
Prostate Cancer Canada
Famous Fingers
Prostate Cancer Canada
Not enough men care enough about their prostate to do anything about it. And the awkward conversation with their doctor doesn’t help that at all. It’s costing lives. To get guys and doctor’s talking we came up with a new line of latex exam gloves.
Famous Fingers
Prostate Cancer Canada
We introduced The Famous Fingers Collection to guys with a prostate exam focus group.
Famous Fingers
Prostate Cancer Canada
And asked if there’s a finger famous enough to get them checked.
Famous Fingers
Prostate Cancer Canada
We used the fingers of Hall of Famers, presidents and world conquerors.
Famous Fingers
Prostate Cancer Canada
Making it easy for guys to start talking to each other, and their doctors, about their prostate health.
The Canadian Dream
Chevrolet Canada – Silverado, Equinox, Traverse & Cruze
The Canadian Dream
Chevrolet Canada – Silverado, Equinox, Traverse & Cruze
Chevrolet is inspired by real Canadians who are out there living the Canadian Dream to the fullest. We wanted to share the stories of how everyday Canadians are making the Canada Dream a Canadian reality.
The Canadian Dream
Chevrolet Canada – Silverado, Equinox, Traverse & Cruze
In Gord Bickell’s Canadian Dream there are fewer ladders and more helping hands. So, when Gord retired, he didn’t slow down, he stepped up -- helping bring food to less fortunate people in his community.
The Canadian Dream
Chevrolet Canada – Silverado, Equinox, Traverse & Cruze
The Parkin family decided to sell everything they had and explore Canada – for an entire year. In their Canadian Dream it’s experiences that make them richer.
The Canadian Dream
Chevrolet Canada – Silverado, Equinox, Traverse & Cruze
David Belitski might be living every young Canadian’s Canadian Dream. A former professional goaltender, and a gold medal winner for the U18 Team Canada, David now teaches the next generation of hockey players the confidence it takes to be a winner.
The Canadian Dream
Chevrolet Canada – Silverado, Equinox, Traverse & Cruze
If you haven’t heard of Carol Ellyn yet, you will. That’s because in the Canadian Dream people are free to dream as big as they can. And, for Carol Ellyn, that dream is making music that makes people feel great.
Good Deeds Cup
Chevrolet
Good Deeds Cup
Chevrolet
Chevrolet believes that sport, specifically hockey in Canada, teaches youth life values that shape them to become better Canadians.
Good Deeds Cup
Chevrolet
In 2016 we launched the Good Deeds Cup, a competition awarding achievement off of the ice. The Good Deeds Cup was launched at the World Juniors Championships, with 84 submissions coming in from peewee teams across the nation.
Good Deeds Cup
Chevrolet
With ambassadors like Caroline Ouellette and Mitch Marner putting their belief and support behind the program, we received 50% more submissions in 2017 than in the pilot year of the competition.
Bacon Portabella Mushroom Meltdown
Wendy’s
Bacon Portabella Mushroom Meltdown
Wendy’s
The country’s favourite burger was about to come back after years being off the market. And with requests to bring it back pouring in on a daily basis, we knew it would cause a few Bacon Portabella Mushroom Meltdowns.
Bacon Portabella Mushroom Meltdown
Wendy’s
We told fans that we heard their requests and that their wait was over. We showed them that they weren’t the only ones who were excited with a range of meltdowns.
Bacon Portabella Mushroom Meltdown
Wendy’s
On social, we focused on individual meltdown symptoms from hyperventilating…
Bacon Portabella Mushroom Meltdown
Wendy’s
…to being left breathless…
Bacon Portabella Mushroom Meltdown
Wendy’s
…to shedding tears of joy at this huge news.
Bacon Portabella Mushroom Meltdown
Wendy’s
And we were right. When people saw their beloved Bacon Portabella Mushroom Melt was back, they lost their minds and expressed their excitement in the same place they went to demand its return.
The Alternatives
Prostate Cancer Canada
The Alternatives
Prostate Cancer Canada
1 in 8 men get prostate cancer. But 8 in 8 men don’t want to get a prostate exam from their doctor. So we worked with Prostate Cancer Canada to give men some alternatives.
The Alternatives
Prostate Cancer Canada
We offered instructional how-to videos.
The Alternatives
Prostate Cancer Canada
We even gave detailed instructions in print, for all the traditionalists out there.
Vaccinate Your Parents
Zostavax
Vaccinate Your Parents
Zostavax
Not enough Canadians over 50 were getting vaccinated against shingles. Doctors were giving them lots of rational reasons, but they weren’t listening. So we got someone they would listen to, to give them a more emotional reason.
Vaccinate Your Parents
Zostavax
We used retro home movies to get people thinking about good ol’ mom, dear ol’ dad and the warm, gooey feelings of nostalgia.
Vaccinate Your Parents
Zostavax
We also got people thinking about less warm and less gooey feelings.
Vaccinate Your Parents
Zostavax
Then we helped people share a message directly with their parents.
Vaccinate Your Parents
Zostavax
Parents ended up at a simple website telling them exactly how to ask their doctor for Zostavax.
Spark: The Ultimate Mobile Device
Chevrolet Canada
Spark: The Ultimate Mobile Device
Chevrolet
Chevrolet wanted to sell a car to a generation more interested in getting the latest phone than a new vehicle. So we introduced the 2016 Spark as the next must-have piece of technology: the Ultimate Mobile Device.
Spark: The Ultimate Mobile Device
Chevrolet
First, we designed the packaging. Then we put out ads that teased the arrival of a product that would revolutionize the mobile space and watched as theories and speculation grew online.
Spark: The Ultimate Mobile Device
Chevrolet
Then, with the help of a few tech celebrities, we ‘unboxed’ the Spark revealing it to be a cool little tech-filled car.
Spark: The Ultimate Mobile Device
Chevrolet Spark
We changed all our teaser ads overnight across the country.
Spark: The Ultimate Mobile Device
Chevrolet Spark
To make sure tech fans would find the Spark, we partnered with Best Buy and put it where they already look for their new gadgets. And when people bought a Spark, we sent them home with the keys to their new mobile device in the appropriate packaging.
HelloFlavour.ca
McCormick Canada
HelloFlavour.ca
McCormick Canada
McCormick Canada wanted to build stronger, more meaningful relationships with their customers. They needed a singular identity and a clear vision on how to get there.
HelloFlavour.ca
McCormick Canada
To help bring all the McCormick brands into one place MRM//McCANN designed and rebranded a new content hub called HelloFlavour.ca.
HelloFlavour.ca
McCormick Canada
Not your average run-of-the-mill product site, it guides visitors to think about flavour before they think about ingredients. The experience can be personalized to put the customers’ needs first – be it dietary restrictions or just personal tastes. The product takes a back seat to the overall experience.
HelloFlavour.ca
McCormick Canada
The HelloFlavour.ca logo was designed with a conversation about flavour in mind. Using the familiar shape of the iconic, red spice lid as a happy face, a confident, conversational friend in the kitchen was born.