TORONTO, CANADA – McCann Worldgroup Canada announced today that Caroline Murphy will be taking on a newly created dual role as SVP, Brand Development, McCann Canada. An accomplished industry executive, Murphy will oversee the national marketing communications and strategy across all McCann Worldgroup agency brands in Canada including Momentum, MRM//McCann, McCann Health and Craft. In addition, she will lead the agency’s new business development while playing an integral role on the executive leadership team.
“Caroline’s communications expertise, paired with her proven ability to build business, was exactly what I was looking for,” said David Leonard, CEO, McCann Canada. “With us throughout our major transformation last year, she was instrumental in the repositioning and rebrand and took on many roles throughout the process. The ability to manage several mandates and her breadth of experience across agency brands, was the perfect choice for this new role.”
A seasoned integrated marketing communications expert, Murphy brings a unique skill set that combines extensive experience working for global brands across a broad range of industry sectors, both agency and client side. During her tenure at Mosaic she launched and oversaw operations of the North America Digital, PR & Social Media practices in Toronto and Chicago. Previously she has held senior management roles at Harbinger and at Veritas Communications where she helped launch one of the first social media practices in Canada.
“Playing a major role in the McCann transformation last year was just the beginning of the resurgence of the McCann brand in Canada, wait until you see what is next,” said Murphy. “The team is made up of some of the smartest, most creative and talented minds in the industry, working collaboratively across the country leveraging people and resources in a best-in-class integrated model, and I am excited to be a part of it.”
Based in Toronto and working alongside McCann’s multidisciplinary teams, Murphy’s mandate will include responsibility for fueling new growth and marketing communications across the agency’s four Canadian offices including Toronto, Montreal, Calgary and Vancouver.