STAPLES goes Back to School
08.10.2018

STAPLES goes Back to School

‘It’s the most wonderful time of the year’ @ STAPLES

One of the most memorable STAPLES campaigns made a comeback this year, in time for the busy back-to-school season. A new mass campaign strategically and creatively led by McCann features radio, digital display, social and a new TV spot that brings back the old familiar song “It’s the most wonderful time of the year”.

Read more about it in strategy…